Stephanie McMahon Discusses WWE Viewership Struggling In 2020

During a recent video conference with Forbes.com, Stephanie McMahon discussed WWE's television viewership which has taken a big hit since the COVID-19 pandemic started at the start of 2020. Stephanie noted that despite a drop in traditional viewing their digital platforms are doing an increase of up to 70 percent.

“And without them [the fans], it’s just not the same. Our ratings fell off. We tried bringing in our developmental talent to see if that would help in terms of some type of audience but it just wasn’t enough, and ultimately we had hoped to be back in arenas in the Fall but when we realized that wasn’t gonna happen, we doubled-down and invested with a new partner called The Famous Group and we now have nearly one thousand virtual fans.”

“We’re very hopeful that there will be a return to live events of course and we will continue to produce our content but additionally, what we’ve seen is a huge increase in digital viewership. Similar to what Adam [Grossman] and Kimberly [Paige] are both saying, we had an increase of 70 percent viewership across YouTube, 55 percent for WWE Network which is our direct-to-consumer platform. We saw an increase in subscribers for that platform and we also pivoted our posting strategy on digital. We started posting longer form content on digital and social which in the past we hadn’t, and more historical content and we saw a huge rise in viewership there. People just really having the time. I think also to dig deep and go deep, and we’re definitely going to continue in that vein.”

Thanks to PostWrestling.com for the transcription.